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Cello is dedicated to helping our clients differentiate their brands in ever more complex global markets, by deploying the best professional talent combined with the best technical solutions.

Cello Group

Cello is a leading healthcare and consumer strategic marketing group comprised of two distinct businesses: Cello Health and Cello Signal.

Cello Health delivers cutting-edge marketing advisory services to the global pharmaceutical and health sectors. Cello Signal delivers digitally-led insight and marketing support services to global consumer and business-to-business clients.

Cello’s overall mission is to help its clients differentiate their brands in ever more complex global markets, by deploying the best professional talent combined with the best technical solutions.

Cello delivers its services from office networks in the UK, USA, Singapore and Hong Kong, through a group of over 900 professionals.

Cello Group plc is incorporated in England and Wales (registration no.05120150) and all of its operations are located in the UK.

Our Companies

Cello Health

Cello Health’s mission is to help our clients unlock the potential that exists with their assets, brands and organisations in a changing and challenging environment.

Cello Health provides our clients with access to expertise, processes, IP and market knowledge spanning the pharmaceutical, biotechnology, diagnostics, healthcare equipment and consumer health sectors.

We offer our clients the best of both worlds: working with leading edge professionals who have extensive experience in their specialist field; and where appropriate a blended team spanning multiple capabilities.

In addition to their pure health capabilities, The Value Engineers, Breaking Blue and Kudos also offer brand strategy and research services across a wider range of industry sectors.

Cello Signal

Cello Signal is a technology savvy marketing communications business that constantly seeks to push the boundaries of best marketing practice on behalf of our clients.

Our value to clients is founded on our ability to explore, understand and respond to the trends that are shaping both business and wider society.

We focus primarily on three aspects of marketing which are evolving most rapidly in the face of globalisation and digitisation: insight gathering; strategic and creative thinking; and the application of technology.

By continually adapting and evolving our agency model to keep abreast of the changing market, our specialist consultancies have become established as leaders in their field.


Cello Board

Mark Scott
Chief Executive

Following an MBA at Harvard, Mark has been a member of numerous public company Boards. Previous executive roles include; Operations Director at WPP Group plc, Executive VP at Lighthouse Global Network LLC and Senior Executive at Lake Capital Management LLC.

Mark Bentley
Group Finance Director

Mark joined Cello in 2005. He previously worked for Citigate Dewe Rogerson, joining as Financial Controller in 2000 and over the next 5 years worked in various financial roles within Incepta Group plc, including as Finance Director of Citigate. Mark qualified as a chartered accountant in 1996.

Stephen Highley
Group Chief Operating Officer

Prior to founding Cello Health Consulting in 1994, Stephen was extensively involved in the Healthcare industry including working for Baxter Healthcare. In addition to his plc role Stephen is also Chairman of Cello Health.

Allan Rich
Non-Executive Chairman

Allan spent 45 years in the advertising business and founded The Media Business in 1975. He sold the company to Grey Advertising New York (later known as MediaCom) in 1998. Allan is a member of the Audit Committee.

Paul Hamilton
Non-Executive Director

Paul has a background in corporate finance (UBS Warburg) and broking (Rowe & Pitman). He was Senior Independent Director of Wellington Underwriting plc. Paul has also been involved with the FSA as both a Member and Chairman. Paul is a member of the Audit and Remuneration Committee.

Will David
Non-Executive Director

Will has over 20 years’ experience in corporate advisory and broking roles, including roles with Investec Henderson Crosthwaite, PwC, Hoare Govett & Co and The London Stock Exchange. Will has also held numerous non-executive Board roles. Will is a member of the Audit and Remuneration Committee.

Chris Jones
Non-Executive Director

After graduating from Cambridge University, Chris spent 24 years in the advertising industry, ultimately becoming the Global Chairman and Chief Executive Officer of J Walter Thompson Co based in New York, part of WPP Group plc. Since moving back to England in 2002, Chris has held senior positions at companies in the healthcare, financial services, not-for-profit and technology industries.

Cello is a group of professionals that delivers specialist solutions primarily to the pharmaceutical and health sectors, as well as other high margin client industries.

Our Culture

We pride ourselves on our strong Group culture where the focus is on collaboration, career development and creating opportunities for new talent because, for us, people are everything.

With the right people, working together across global boundaries, we have been able to deliver highly sophisticated and innovative solutions to our client’s global marketing challenges.

Culture doesn’t just happen. Through Cello Academy and other initiatives we invest energetically in attracting, retaining and developing our executives with a particular focus on collaborative thinking.

Contact Us

Dianna Hillier

Phone 020 7812 8468


Cello Group plc

11-13 Charterhouse Buildings



Registered Office

11-13 Charterhouse Buildings



Company Registered

in England no.05120150